Parc Jean-Drapeau unveils its new brand and graphic platform!
CABANA SÉGUIN IS PROUD AND DELIGHTED TO HAVE REVITALISED PARC JEAN-DRAPEAU’S LOGO AND CORPORATE IMAGE BASED ON THE NEW BRAND POSITIONING THE AGENCY DEVELOPED, REFLECTING MONTRÉAL’S CULTURAL HERITAGE, UNIQUE OFFERING AND INTERNATIONAL FLAIR.
The subtle evolution built into the symbol, originally created by Julien Hébert for Expo 67, along with the juxtaposition of a timeless font, creates a solid identity designed not only to sustain the brand but to promote the Parc’s inspiring momentum and energising esprit.
The dynamic graphic platform underscores the very nature of the Parc: an accessible island oasis where immersive experiences, vibrant cultural festivities and invigorating sports can be experienced, while lovers of nature can wander, relax and recharge their batteries.
“Through its new brand image, Parc expresses its offering with an inclusive approach: the historic logo and energizing graphic platform touch on all the natural cornerstones of activity to be discovered, here, at our unique, recreo-touristic island.”
François Cartier, Marketing and Development Director.
This revitalization is gradually unfolding over the coming seasons.
Mylène Duguay, Partner
(514) 285-1311, ext. 39