In 1977, Desjardins mandated Cabana Séguin to create a new logo to replace its coat of arms.

The launch took place first in Montréal at Place des Arts, and then in Québec City. As the new logo impacted Desjardins’ philosophy, its adoption required a series of presentations by Cabana Séguin – addressing senior management and credit unions throughout the regions.

Check out the promotional video – created at that time – to introduce the logo. A real gem for the archives!

Cabana Séguin designed … and continues to design strong, iconic brands.

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Mylène Duguay, Partner
(514) 285-1311, ext. 39