MRC Les Moulins chooses Cabana Séguin… It’s Organic!
September 25, 2017
CABANA SÉGUIN WINS MANDATE TO CREATE AN ORGANIC-MATERIALS COLLECTION CAMPAIGN, IN A CALL FOR TENDERS, FROM MRC LES MOULINS IN COLLABORATION WITH THE CITIES OF MASCOUCHE AND OF TERREBONNE.
Entitled “Bac Lebrun et moi, c’est organique”, the campaign creates a context allowing citizens to understand: “Bin McBrown and I have an organic relationship.” In turn, it encourages MRC residents to believe that organic recycling – into brown bins – is a positive thing. The campaign entices further with a warm, friendly graphic universe to support the visual and the messaging. This new organic collection begins in spring 2018, so the campaign will unfold gradually over the coming months.
The launch of the Cabana Séguin-led campaign took place September 20th with the unveiling of the signature, slogan and graphic platform. The Web capsule is now running, promoting this incentive on social media (from the Facebook pages of the cities and their official websites).
This organic collection has been long anticipated in Les Moulins, so the concept of waiting is exploited in the Web storyline, with the brown bin as the centre of attention. Comedian Florence Longpré waits for her Bac Lebrun (Bin McBrown) and literally falls in love with it!
Some statistics on the capsule’s performance from the cities’ Facebook pages (as of September 22)
• Terrebonne – 612 likes, 54,000 views, publication reach: 126,676.
• Mascouche: 275 likes, 19,300 views, publication reach: 38,400.
Mylène Duguay, Partner
(514) 285-1311, ext. 39