Cabana Séguin creates new ad platform for la Fête de neiges de Montréal
January 9, 2018
PARC JEAN-DRAPEAU COMMISSIONS CABANA SÉGUIN TO UPDATE THE COMMUNICATIONS PLATFORM FOR LA FÊTE DES NEIGES DE MONTRÉAL.
The agency created fun, family-driven messaging and images for this 35th anniversary month-long event.
The platform’s visual theme focuses on the real joy of imagining – then experiencing – the wonder and delight offered by these outdoor mid-winter activities.
This colourful, modern campaign captures local attention with posters in the métro, on outdoor billboards, through Web and TV animations, various digital banners, radio commercials, as well as an ad campaign in La Presse +.
Mylène Duguay, Partner
(514) 285-1311, ext. 39