Our Total Image Management™ philosophy outlines the Best Practises we follow for every client and for every project. Our five steps are a simple floor plan that ensures we can build the best ideas for our clients’ needs, every time!
Every successful project begins with our understanding of the challenges and opportunities facing our client – and ultimately the reason our expertise is required. We must know what our client wants to achieve, and comprehend fully what makes this mandate unique.
We begin by establishing exactly who the target audience is. Then, we confirm the essence of our message – and what we wish to communicate. Simple and methodical, the limits to which we may go will be assessed, once the where, when and why of the communication is determined.
Our creative teams take the helm at this stage. While pure inspiration and unlimited ideas may reign, ultimately design and communication are processes of elimination. Ultimately the best, and only the very best of the best, are retained for presentation to client.
From the smallest to the most complex projects, our functional processes guide our team of studio design professionals in bringing our concepts to the very limits of industry norms – all the while maintaining their creative integrity and ensuring excellent results.
When our project is over, we take the time to evaluate the performance of our work. By asking ourselves questions, we grow our expertise, enhance our process and gain innovative insight for other projects. This careful reflection validates our promise: to meet and surpass our clients’ needs.