Montréal’s Cabana Seguin names and brands a start-up venture for a leading U.S. IT company.
June 5, 2017
NEXIUS INC., A SILICON-VALLEY-BASED IT COMPANY, SELECTS CABANA SÉGUIN TO CREATE A NAME, BRAND IMAGE, AND COMMUNICATION TOOLS FOR ITS START-UP VENTURE, AIMED AT DEVELOPING AN INFINITE NETWORK THROUGH NETWORK SCIENCE AND ARTIFICIAL INTELLIGENCE (AI).
On May 25th, Nexius launched its new venture ‘B.Yond’, The name evokes infinity and where it leads; beyond what is currently known; beyond the now; where collaboration and imagination are endless.
The B.Yond logotype is awe-inspiringly flexible. There is no symbol. The name forms the logo, as the letters stretch themselves into shapes, creating a living, responsive dynamic brand. It expresses the human diversity and collaboration so necessary in the design of the “unlimitable” network, and the emerging solutions and technologies. The colours place B.Yond in a league of its own, and create an effervescent, almost tangible energy.
Cabana Séguin also created the promotional material for the launch, the landing page and designed the Web site currently under production, as well as business application material.
Mylène Duguay, Partner
(514) 285-1311, ext. 39