Cabana Séguin designs awareness campaign targeting francophone youth « Ce que tu publies, penses-y ! »
October 18, 2017
CABANA SÉGUIN SELECTED TO DESIGN A COMMUNICATION PLATFORM TARGETING FRANCOPHONE YOUTH AROUND THE THEME « CE QUE TU PUBLIES, PENSES-Y ! » (“THINK BEFORE YOU PUBLISH!”) BY THE QUÉBEC COMMISSION FOR ACCESS TO INFORMATION.
This visual signature is the centrepiece of an informational campaign that will be touring high schools across Quebec. The campaign aims to raise awareness, among 14 to 17 year-olds, regarding the critical importance of protecting personal information in all online interactions.
Topics such as sexting, geolocation and inappropriate apps will be covered.
The Cabana Séguin team rolled out the message across various media and vehicles: flyers, posters, Web banners, email banners, Parapost banners and PowerPoint templates.
Mylène Duguay, Partner
(514) 285-1311, ext. 39